With over 40 years of combined practitioner experience, our
teaching team will deliver a programme that is not only
academically rigorous but is highly geared towards the reality of
working as a modern-day marketer.
You will be taught using a combination of the following:
- lectures
- small group sessions
- online training
The small group sessions in particular will have a strong emphasis
on student-centered learning. This means many of the classes will
include practical skills sessions in which you will actually do the
work of a marketing professional rather than just talk about
it!
The standard ratio of lectures to small group sessions is 1:1,
allowing for 90 minutes of lectures and 90 minutes of small group
sessions in a typical week for a 15 credit module (double for a 30
credit module).
In addition, you will have the opportunity to access some of the
live lectures in recordings via the Business School’s Virtual
Learning Environment (VLE).
Emphasis throughout the programme is placed on developing
practical and pro-active marketing professionals through delivery
which encourages self-development, participation and team work.
Teaching delivery through the programme’s modules will include a
combination of:
- interactive whole group sessions (WGS)
- marketing simulation exercises
- group work
- reading on articles and case studies
- sessions held by leading industry speakers
- question and answer forums
- online and face to face discussion exercises
Once qualified, you will have developed the confidence and ability
to apply your highly relevant knowledge and skills to meet various
marketing challenges within the workplace.
You will also have interacted and worked alongside people from a
diverse range of backgrounds including experienced industry
professionals all within an business-orientated environment.