The programme is assessed on a module-by-module basis using a
combination of:
- coursework
- closed-book examinations
- supervised independent project
Assessments are designed to encourage you to find your own
solutions to marketing problems and to stretch you intellectually
enabling you to develop the pro-activity required to become a
highly skilled marketing professional.
Many of the assessments are also designed around the tasks you
would be required to perform as a marketing professional including
creating marketing plans and professional consultancy reports in
addition to performing individual presentations.
Programme materials will contain mock assessments, revision
packs and consolidation activities to fully prepare you for the
real assessments.
Formal and informal feedback is given throughout the programme
to help you achieve success and maximise your potential.