MSc Marketing (CIM upgrade)

BPP’s MSc Marketing (CIM upgrade) programme is designed for students with a Chartered Institute of Marketing (CIM) Postgraduate Diploma in Marketing who wish to upgrade their qualification to a full masters degree in marketing.

The upgrade route recognises the postgraduate credits obtained via completion of the CIM Postgraduate Diploma allowing you to complete the necessary further taught modules and project in order to gain the additional credits required for the MSc award.

It is widely recognised that marketing professionals looking to work at a senior level require more than just strategic knowledge and commercial awareness. Marketing roles have become more focused as employers seek to meet the challenges of increasing audience and medium fragmentation in addition to global competition.

To reflect these industry changes, we have designed a ‘distinctive’ MSc upgrade programme that will enable you to build on your  knowledge obtained at CIM Postgraduate level. The programme will advance your strategic and practical marketing knowledge and skills. You will also have the chance to specialise through undertaking elective modules such as direct and digital marketing or services marketing.

The programme includes the following features:

  • practical and professional skills to build on your existing marketing experience  allowing you to make an immediate impact in your work
  • a range of electives giving you the opportunity to specialise in your chosen area of marketing
  • BPP programme materials prepared in conjunction with practitioners, based on real-life case examples and using business simulations
  • teaching provided by a mix of academics and marketing practitioners
  • fees inclusive of all manuals, books and other materials needed throughout the programme
  • access to first-rate facilities and a specialist business Careers Service
  • personal tutor support and guidance to increase your confidence and assist you in realising your potential  


Flexible learning

In addition, BPP’s MSc Marketing (CIM upgrade) includes:

  • Three starts a year – January, May and September
  • Choice of study modes including full-time day and part-time evening
  • Option to adjust the intensity of your study from a eight-month full-time programme to a slower longer-term part-time programme