BPP’s MSc Marketing (CIM upgrade) programme is designed for
students with a Chartered Institute of Marketing (CIM) Postgraduate
Diploma in Marketing who wish to upgrade their qualification to a
full masters degree in marketing.
The upgrade route recognises the postgraduate credits obtained
via completion of the CIM Postgraduate Diploma allowing you to
complete the necessary further taught modules and project in order
to gain the additional credits required for the MSc award.
It is widely recognised that marketing professionals looking to
work at a senior level require more than just strategic knowledge
and commercial awareness. Marketing roles have become more focused
as employers seek to meet the challenges of increasing audience and
medium fragmentation in addition to global competition.
To reflect these industry changes, we have designed a
‘distinctive’ MSc upgrade programme that will enable you to build
on your knowledge obtained at CIM Postgraduate level. The
programme will advance your strategic and practical marketing
knowledge and skills. You will also have the chance to specialise
through undertaking elective modules such as direct and digital
marketing or services marketing.
The programme includes the following features:
- practical and professional skills to build on your existing
marketing experience allowing you to make an immediate impact
in your work
- a range of electives giving you the opportunity to specialise
in your chosen area of marketing
- BPP programme materials prepared in conjunction with
practitioners, based on real-life case examples and using business
simulations
- teaching provided by a mix of academics and marketing
practitioners
- access to first-rate facilities and a specialist business
Careers Service
- personal tutor support and guidance to increase your confidence
and assist you in realising your potential