The CIM Professional Diploma in Marketing is ideal for ambitious
marketing professionals wishing to enhance their career in
marketing.
By developing your operational skills through completing a
professional marketing qualification, you are differentiating
yourself from your peers, adding real depth to your CV and
improving your employment and promotional prospects.
This level of CIM qualification is ideal for marketers who
are:
- responsible for managing the marketing process at an
operational level
- moving into a mid-level marketing position
- looking to build on knowledge gained at certificate level
- experienced business professionals with an understanding of
marketing management
- graduates who are relatively new to the marketing discipline
and need to quickly establish a core understanding of a range of
marketing activities and their application
By the end of this qualification you should be able to:
- evaluate the role of the marketing planning process and
implementation in a range of marketing contexts, including
organisational strategy, culture and the broader marketing
environment
- develop and manage a brand and product portfolio in the context
of the organisation’s marketing strategies and objectives
- recommend how a marketing function should be structured to
deliver competitive advantage, marketing and organisational
success
- identify the organisation’s information needs, scope of
research projects and resource capability to underpin the
development of a business case to support marketing projects
After completing the CIM Professional Diploma in Marketing, you can
go on to complete the next level of CIM qualification with BPP:
Find out more about becoming a Chartered Marketer by visiting
the CIM website.
Use the links to the right to explore the programme in more
detail, or download an application
form now.
To learn more about the 2010 Pitch and upcoming 2011 Pitch,
please click here.