Each module is taught using a variety of learning and teaching
methods which include:
- lectures
- group work
- self-managed study
- e-learning elements around the CIM Learning Zone web page
- case-study activities associated with each module
BPP’s CIM tutors are experienced marketing practitioners with
significant experience of teaching across the CIM
syllabus.
BPP's CIM programme consists of three elements:
1. Taught programme
The taught programme covers all areas of the CIM syllabus, but
focuses particularly on the most important, difficult and
frequently-examined areas. Throughout the programme emphasis is
also placed on exam or assignment writing technique.
Our experienced team of CIM tutors will equip you with the tips and
techniques to place you in a strong position for passing your
assessments.
BPP’s proven style of targeted professional training ensures that
your time is used effectively, for realising your objective of
passing the exams or assignments.
You will receive 24 hours of face-to-face taught tuition for
each module you study.
This will cover:
- main theories
- practical examples
- case studies.
2. Home study
For each module, BPP provides you with home-study guidance to
ensure that you have time to reflect on your classroom learning and
to broaden your understanding, as well as build up that
all-important technique for your assessment.
In the modules requiring exams, there are opportunities to practice
and improve your exam technique. In addition to this, a mock exam
(outlined below) allows you to practice your technique under exam
conditions.
All exams are marked by your tutor who will provide you with
feedback, ensuring you are able to provide the examiners with
exactly what they are looking for in a good script.
3. Assessment workshops
Each module you study includes an assessment
workshop to prepare you for each examination or assignment you
undertake.
Each workshop reinforces and enhances your understanding of key
theories, and uncovers frequently-examined areas using past
exam questions/assignment models, thus improving your overall
technique.
Assessment workshops comprise of:
- one day of face-to-face tuition per module
- a review of key areas of the syllabus
- intensive question and answers forums
- exam/assignment technique practice