The CIM Professional Certificate in Marketing is suited to
individuals working in a role that supports the function of
marketing, including personal/marketing assistants or marketing
executives. It is equally relevant to individuals in more senior
roles, particularly in SMEs, where marketing is only part of work
responsibilities.
The qualification will give you a firm understanding of the
principles of marketing and the skills to implement marketing
activity at a tactical level.
By qualifying with a CIM Professional Certificate in Marketing, you
will be adding depth to your CV, improving your employment and
promotion prospects.
This level of CIM qualification is ideal for individuals who
are:
- responsible for supporting the marketing process at an
operational level
- wishing to build on knowledge gained at CIM Introductory
Certificate level
- graduates, and relatively new to the marketing discipline and
need to quickly establish a core understanding of a range of
marketing activities and their application
- managers of SMEs who currently don’t have any formal marketing
qualifications and need to grasp quickly an understanding of
how marketing works
By undertaking the CIM Professional Certificate in Marketing, you
will be able to:
- understand the function and fundamentals of marketing in some
depth, including how to write and execute a marketing plan
- know the many different ways of understanding and communicating
with customers, and the function these methods serve
- understand your organisation's marketing environment, its many
constituent parts and how they work in unison
- apply practical knowledge, including the collecting and
analysing of data, and the establishment of marketing budgets
After completing the CIM Professional Certificate in Marketing, you
can go on to complete the next level of CIM qualification with
BPP:
Find out more about CIM qualifcations and how to work towards
becoming a Chartered Marketer by visiting the CIM website.
Use the links to the right to explore the programme in more
detail, or download an application
form now.
To learn more about the 2010 Pitch and upcoming 2011 Pitch,
please click here.