CIM Professional Diploma in Marketing
The CIM Professional Diploma in Marketing is ideal for ambitious marketing professionals wishing to enhance their career in marketing. By developing your operational skills through completing a professional marketing qualification, you are differentiating yourself from your peers, adding real depth to your CV and improving your employment and promotional prospects.
This level of CIM qualification is ideal for marketers who are:
- responsible for managing the marketing process at an operational level
- moving into a mid-level marketing position
- looking to build on knowledge gained at certificate level
- experienced business professionals with an understanding of marketing management
- graduates who are relatively new to the marketing discipline and need to quickly establish a core understanding of a range of marketing activities and their application
By the end of this qualification you should be able to:
- evaluate the role of the marketing planning process and implementation in a range of marketing contexts, including organisational strategy, culture and the broader marketing environment
- develop and manage a brand and product portfolio in the context of the organisation’s marketing strategies and objectives
- recommend how a marketing function should be structured to deliver competitive advantage, marketing and organisational success
- identify the organisation’s information needs, scope of research projects and resource capability to underpin the development of a business case to support marketing projects.
After completing the CIM Professional Diploma in Marketing, you can go on to complete the next level of CIM qualification with BPP:
Find out more about becoming a Chartered Marketer by visiting the CIM website.