The CIM’s Diploma in Hospitality and Tourism Marketing is suited
to current or aspiring marketing professionals already working
within, or wishing to gain entry to, the tourism and leisure
industries.
The qualification provides a firm grounding in the marketing and
business skills pertinent to working within tourism and
leisure.
By qualifying with a CIM Diploma in Hospitality and Tourism
Marketing, you will be developing both highly transferable and
specialist skills and improving your employment and promotion
prospects.
This level of CIM qualification is ideal for individuals who
are:
- responsible for managing the marketing process at an
operational level in the tourism and leisure industry
- moving into a mid-level marketing position
- wishing to build on knowledge gained at CIM Professional
Certificate level and want a more specialist business marketing
qualification
- experienced business professionals with an understanding of
marketing management
- graduates who are relatively new to the marketing discipline
and need to quickly establish a core understanding of a range of
marketing activities and their application for work within the
tourism and leisure industry.
By the end of this qualification you should be able to:
- understand how to use the marketing mix to achieve success in
the hospitality industry, as well as the importance of people
management
- know how to collect relevant consumer data and how to use it to
improve marketing performance
- write a marketing plan, conduct an audit, set budgets and
identify marketing objectives
- effectively manage operational responsibilities and staff.
After completing the CIM Diploma in Hospitality and Tourism
Marketing, you can go to complete the next level of CIM
qualification with BPP:
CIM Chartered Postgraduate Diploma in
Marketing (Stages 1 & 2)
Find out more about CIM qualifcations and how to work towards
becoming a Chartered Marketer by visiting the CIM
website.
Use the links to the right to explore the programme in more
detail, or download an application
form now.
To learn more about the 2010 Pitch and upcoming 2011 Pitch,
please click here.